The value creation from new technology and digitalisation in general is unparalleled. Never has it been possible for new companies to create so much value in such a short period of time, and this is all thanks to reliable business software. Excessive eagerness in the short term is a threat for any investor. Investors need to be extra vigilant about the risk to established business, as this is bigger than ever before. As a leading Software development company, AIS Software wanted to explore this concept even further.